CA 531 (M1) - History and Organization of Advertising

Hist & Organizatn Advertising

Credits: 4.0
Term: Fall 2022 - UNHM Credit (15 weeks) (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 14275
Examines the development of advertising in historical context, focusing on the evolving structure and function of advertising agencies, market research practices, advertising design, anthropological approaches to advertising and consumer culture, and contemporary policy issues. Prereq: CMN 455 or permission.
Instructors: Jeffrey Klenotic

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 R 2:01pm - 4:50pm PANDRA P361

Booklist

Book Details
SOCIAL COMMUNICATION IN ADVERTISING (4TH 18)
by LEISS
Required
ISBN
9781138094567
PUBLISHER
TAYLOR

This course requires the purchase of one book: "Social Communication in Advertising," 4th Edition (2018), by William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, and Kyle Asquith, Routledge Publishing, ISBN: 978-1-138-09456-7. This book can be purchased or rented via the UNHM bookstore or through a variety of online distribution services. Students are STRONGLY ENCOURAGED to shop around for the best price on this textbook. Multiple used copies (for rental or purchase) of the 4th edition may be available across multiple platforms. This book is essential for course quizzes/exams and other required projects. If you have ANY QUESTIONS, please email me.

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