Hist & Organizatn Advertising
Manchester
UNH-Manchester :: Communication Arts
Credits: 4.0
Term: Fall 2022 - UNHM Credit (15 weeks) (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Term: Fall 2022 - UNHM Credit (15 weeks) (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:
20
CRN: 14275
CRN: 14275
Examines the development of advertising in historical context, focusing on the evolving structure and function of advertising agencies, market research practices, advertising design, anthropological approaches to advertising and consumer culture, and contemporary policy issues. Prereq: CMN 455 or permission.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Instructors: Jeffrey Klenotic
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/29/2022 | 12/12/2022 | R | 2:01pm - 4:50pm | PANDRA P361 |
Booklist
This course requires the purchase of one book: "Social Communication in Advertising," 4th Edition (2018), by William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill, and Kyle Asquith, Routledge Publishing, ISBN: 978-1-138-09456-7. This book can be purchased or rented via the UNHM bookstore or through a variety of online distribution services. Students are STRONGLY ENCOURAGED to shop around for the best price on this textbook. Multiple used copies (for rental or purchase) of the 4th edition may be available across multiple platforms. This book is essential for course quizzes/exams and other required projects. If you have ANY QUESTIONS, please email me.