BUS 610 (M1) - Marketing Principles and Applications

Marketing Principles & Appl

Manchester   UNH-Manchester :: Business
Credits: 4.0
Term: Fall 2022 - UNHM Credit (15 weeks) (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 14255
Studies the process of planning and distributing goods and services to the marketplace. Topics include product planning, pricing, promotion, and distribution. Emphasis on the application of marketing principles to real world business cases. Prereq: BUS 400, ECN 412.
Equivalent(s): ADMN 585
Instructors: William Troy

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 R 6:01pm - 9:00pm PANDRA P345

Booklist

Book Details
MARKETING (16TH 23)
by KERIN
Required
ISBN
9781264121328
PUBLISHER
RENT MCG
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