ADMN 865 (2ON) - Digital Marketing

Digital Marketing

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Fall 2022 - E-term II (10/17/2022 - 12/13/2022)
Grade Mode: Letter Grading
Class Size:   39  
CRN: 13820
As technology has changed, so have the ways consumers acquire information about goods and services. Marketers must be able to engage with their customers via a variety of digital platforms. This course develops the digital marketing skills that will enable success in today's marketing environment. We cover a number of topics including (but not limited to) website and search engine optimization, email marketing, social media, paid search, mobile marketing, customer persona development, and influencer marketing.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Alex LaBrecque

Times & Locations

Start Date End Date Days Time Location
10/17/2022 12/13/2022 Hours Arranged ONLINE

Booklist

Book Details
DIGITAL MARKETING ESSENTIALS (LATEST)
by LARSON
Required
ISBN
9780692226889
PUBLISHER
STUKENT
Find Books for ADMN 865 (2ON) - Digital Marketing at the UNH Bookstore.