ADMN 960 (2ON) - Marketing/Building Customer Value

Marketing/Customer Value

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Fall 2022 - E-term II (10/17/2022 - 12/13/2022)
Grade Mode: Letter Grading
Class Size:   39  
CRN: 13274
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Section Comments: Full Title: Marketing: Building Customer Value.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Thomas Gruen

Times & Locations

Start Date End Date Days Time Location
10/17/2022 12/13/2022 Hours Arranged ONLINE

Booklist

Book Details
EBK BIG PICTURE STRATEGY (1)
by UNKNOWN
Required
ISBN
9781119712077
PUBLISHER
VST
BIG PICTURE STRATEGY (21)
by BARON
Required
ISBN
9781119712060
PUBLISHER
WILEY
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