Consumer/Buyer Behavior
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:
30
CRN: 13126
CRN: 13126
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/29/2022 | 12/12/2022 | TR | 11:10am - 12:30pm | PCBE G25 |