MKTG 757 (01) - Integrated Marketing Communication

Integrated Marketng Communictn

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   35  
CRN: 12629
Provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. Emphasizes the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Justin Pomerance

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 2:10pm - 3:30pm MURK 102