MKTG 753 (03) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 12156
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 9:40am - 11:00am PCBE G25