ADMN 585 (05) - Marketing

Marketing

Durham   Paul College of Business&Econ :: Administration
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 11688
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. Prereq: ADMN 400; ECON 401.
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Majors not allowed in section: ANALYTICAL ECON, ECON:GLOBALTR, ECON:MONEYFIN, ECON:PUBPOLSUS, ECONOMICS BA, ECONOMICS BS
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 3:40pm - 5:00pm PCBE 185

Booklist

Book Details
MARKETING (8TH 22)
by GREWAL
Required
ISBN
9781260717433
PUBLISHER
RENT MCG
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