MKTG 763 (02) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11670
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry. Prereq: ADMN 585 or HMGT 600. Pre- or Coreq: ADMN 580.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Billur Akdeniz Talay

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 TR 11:10am - 12:30pm PCBE 135

Booklist

Book Details
PRINCIPLES OF MARKETING ENGINEERING (3RD 17)
by LILIEN
Required
ISBN
9780985764821
PUBLISHER
DECISIONPR
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