MKTG 764 (01) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10978
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Diane Devine

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 MW 3:40pm - 5:00pm PCBE 125

Booklist

Book Details
WINNING AT NEW PRODUCTS (REV 17)
by COOPER
Required
ISBN
9780465093328
PUBLISHER
HACHETTE B
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