MKTG 760 (01) - International Marketing

International Marketing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2022 - Full Term (08/29/2022 - 12/12/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10872
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions. Prereq: ADMN 585 or HMGT 600.
Registration Approval Required. Contact Instructor or Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 760
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
8/29/2022 12/12/2022 M 5:10pm - 8:00pm PCBE 115

Booklist

Book Details
GLOBAL MARKETING (10TH 20)
by KEEGAN
Required
ISBN
9780134899756
PUBLISHER
RENT PEARS
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