MKTG 530 (1ON) - Survey of Marketing

Survey of Marketing

Durham   Paul College of Business&Econ :: Marketing
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Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2022 - Summer Session I (05/23/2022 - 06/24/2022)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70609
Built-in-Books Fee: $46.25 
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Classes not allowed in section: Freshman
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/23/2022 6/24/2022 Hours Arranged ONLINE
Additional Course Details: 

Open to all UNH students.    This on-line course is totally asynchronous, meaning that there is no specific time students are required to be on-line.  Each week's assignments are posted at the beginning of the week; students can complete the readings, view the assigned videos/slides, post on discussion boards, and work on other assignments anytime during the week that is convenient for them.   The two exams are on-line and open book.    Contact the instructor with any questions/concerns at Audrey.Ashton-Savage@unh.edu

Booklist

Required text: Grewal and Levy, Marketing. Edition 8e. 2022. McGraw-Hill, New York. ISBN10: 1260717437 ISBN13: 9781260717433 Note: This text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text (approximately $46.25). Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses. Students who opt out of the First Day access program can obtain the text at the UNH Bookstore.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158