This course centers on the rights of athletes to control their identifying characteristics. Legal reforms call for college athletes to be able to hire agents and negotiate the use of their names, images and likenesses with video game companies, apparel companies, trading card shows, athletic camps and other industries. The NCAA regards these reforms as unlawful and has lobbied Congress for a federal solution. This course examines NIL rights and their relationship to other legal conventions, including rights of publicity, media law, agency law, video game law, trademark law, copyright law, labor law, antitrust law and ?influencers? and the law.