ADMN 585 (2ON) - Marketing


Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2022 - Summer Session IV (06/27/2022 - 07/29/2022)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70134
Built-in-Books Fee: $46.25 
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. Prereq: ADMN 400; ECON 401.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
6/27/2022 7/29/2022 Hours Arranged ONLINE
Additional Course Details: 

This on-line course is totally asynchronous, meaning that there is no specific time students are required to be on-line.  Each week's assignments are posted at the beginning of the week; students can complete the readings, view the assigned videos/slides, post on discussion boards, and work on other assignments anytime during the week that is convenient for them.   The two exams are on-line and open book.    Contact the instructor with any questions/concerns at


The text is available through the First Day Access Program.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: