MKTG 720 (01) - Topics in Marketing II

Top/Revenue Mngt. and Pricing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 56808
Special topics covering a variety of marketing principles, topics vary by semester. Prereq: ADMN 585.
Section Comments: Co-list with 53731 (HMGT 758.01)
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 12 credits.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors: Daniel Innis

Times & Locations

Start Date End Date Days Time Location
1/25/2022 5/9/2022 TR 11:10am - 12:30pm PCBE G85
Additional Course Details: 

This course covers two topics critical to today's hotel industry; the actual techniques of selling, converting inquiries from individuals and conventions into business. Revenue Management is the technique of evaluating a piece of business and determining its profitability over all departments. The course looks intently at past history as well as forecasting in order to determine the price to be charged based on demand and profitability sought.