MKTG 750 (01) - Marketing Strategy

Marketing Strategy

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 56685
An integrative marketing course designed to provide the student with a cohesive understanding of marketing decision making through the exploration of marketing problems with an emphasis on qualitative analysis as well as strategy formulation. Through the use of case studies, the course is designed for students who want to learn and apply what they learn, and thus emphasizes both the understanding and the application of concepts and practices in marketing strategy. Prereq: ADMN 585. MKTG 752 and/or MKTG 753 are recommended.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 750
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT
Instructors: Goksel Yalcinkaya

Times & Locations

Start Date End Date Days Time Location
1/25/2022 5/9/2022 MW 12:40pm - 2:00pm PCBE 165