HMP 635 (01) - Social Marketing Fundamentals

Social Marketing Fundamentals

Durham   Health & Human Services :: Health Management & Policy
Credits: 2.0
Term: Spring 2022 - Half Term II (03/21/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   45  
CRN: 56419
This is a course that introduces the vocabulary and tools of social marketing and outlines the structure to develop a social marketing plan with a goal to encourage changes to individuals or groups behaviors that have a negative impact on health or public policy. Throughout the course there will also be an introduction to marketing concepts in healthcare and the legal structure required to launch new services and campaign regulatory rules. Prereq: Junior, HMP 401.
Section Comments: Do not take if completed 735.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): HMP 735
Only listed classes in section: Junior
Only listed majors in section: EXT:HLTH MGT PO, HLTH MGT & POL, HMP:PUB HEALTH
Instructors: Anne Jamieson

Times & Locations

Start Date End Date Days Time Location
3/21/2022 5/9/2022 MW 8:10am - 9:30am PETT 114