MGT 520 (01) - Topics in Management

Topics/Thinking like an Entrep

Durham   Paul College of Business&Econ :: Management
Can be taken by students who are remote.
Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 55146
Special topics, vary by semester.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated for a maximum of 8 credits.
Only listed campus in section: Durham
Classes not allowed in section: Freshman
Instructors: Michael Merenda

Times & Locations

Start Date End Date Days Time Location
1/25/2022 5/9/2022 TR 8:10am - 9:30am PCBE 125
Additional Course Details: 

This course assists aspiring entrepreneurs in the startup settings with understanding the content, methods, and models for new venture opportunity identification, analysis, and assessment. Students learn how to identify and analyze entrepreneurial opportunities using entrepreneurship and strategy concepts through the Opportunity Analysis Canvas process model (OAC) The Opportunity Analysis Canvas process distills vast amounts of research in psychology, sociology, business, strategy, economics, and other disciplines into a practical how to guide for aspiring and active entrepreneurs. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining their entrepreneurial mindset and new venture opportunities. By harnessing these insights, individuals can transform their ideas into ventures that are lasting successes. Through a series of self-assessment exercises and analytical frameworks, students will examine how to identify, evaluate, and act on the opportunities and challenges within industries and markets of interest to them and/or their companies.  The course aims to assist nascent entrepreneurs and those who want to think, see, and act like entrepreneurs to:

  • Develop the skills for identifying and analyzing entrepreneurial ideas and opportunities
  • Foster thinking entrepreneurially with an awareness of one’s entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
  • Cultivate seeing entrepreneurially with attention to market conditions, market status, and market opportunities
  • Champion acting entrepreneurially with an understanding of what drives value innovation and opportunity identification
  • Allow students to reflect on and recognize the lifelong importance of managing oneself and to always act strategically and think critically