MKTG 547 (A01) - Promotion and Advertising

Promotion and Advertising

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 54997
Focuses on advertising and promotions while providing coverage of other marketing communication tools (direct marketing, point-of-purchase, personal selling, public relations). Examines both traditional and electronic/online/digital approaches to advertising and promotions as means to each audiences with messages that support the organization's goals. Prereq: MKTG 550.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 557
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFOSYS, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, HOTEL&HOS MGT, UNDECLARED PAUL
Instructors: Kristen Kouloheras

Times & Locations

Start Date End Date Days Time Location
1/25/2022 5/9/2022 M 5:10pm - 8:00pm PCBE G85