ADMN 860 (4ON) - International Marketing

International Marketing

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Spring 2022 - E-term IV (03/21/2022 - 05/12/2022)
Grade Mode: Letter Grading
Class Size:   39  
CRN: 54092
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization. Pre- or Coreq: ADMN 960.
Only listed programs in section: Business Administration MBA
Instructors: Billur Akdeniz Talay

Times & Locations

Start Date End Date Days Time Location
3/21/2022 5/12/2022 Hours Arranged ONLINE

Booklist

Book Details
INTERNATIONAL MARKETING (PB,B+W) (6TH 19)
by LASCU
Required
ISBN
978173224252
PUBLISHER
TEXTBOOK M
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