ADMN 852 (4ON) - Marketing Research

Marketing Research

Durham   Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Spring 2022 - E-term IV (03/21/2022 - 05/12/2022)
Grade Mode: Letter Grading
Class Size:   39  
CRN: 53204
Focuses on identification of research questions and objectives as well as collection and analysis of data to improve marketing decision making. Covers qualitative and quantitative methods, internal and external secondary data, sampling, analytical methods, and reporting.
Only listed programs in section: Business Administration MBA
Instructors: Shuili Du

Times & Locations

Start Date End Date Days Time Location
3/21/2022 5/12/2022 Hours Arranged ONLINE

Booklist

Book Details
MARKETING RESEARCH (9TH 20)
by BURNS
Required
ISBN
978013489512
PUBLISHER
RENT PEARS
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