MKTG 752 (02) - Marketing Research

Marketing Research

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2022 - Full Term (01/25/2022 - 05/09/2022)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 50930
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations. Prereq: ADMN 585 or HMGT 600.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 752
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Shuili Du

Times & Locations

Start Date End Date Days Time Location
1/25/2022 5/9/2022 TR 9:40am - 11:00am PCBE 185