MKTG 753 (H03) - Consumer/Buyer Behavior

Consumer/Buyer Behavior/Honors

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   5  
CRN: 17286
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Attributes: Writing Intensive Course, Honors course
Instructors: Danielle Brick

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 TR 9:40am - 11:00am PCBE G45