MKTG 644 (1ON) - Retail Management in an Omnichannel World

Retail Management

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   35  
CRN: 16683
Success in retail requires managing multiple channels - online, traditional brick & mortar, and hybrid combinations. This course examines a broad range of retail management topics covering retailer types, selection of channels and locations, understanding online and in-store shopper behavior, financial strategy, purchasing, merchandise assortments including across products and services retailing, pricing, visual merchandising, and customer service and experience. Prereq: ADMN 585 or MKTG 550 or MKTG 535.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): MKTG 754
Only listed campus in section: Durham
Classes not allowed in section: Freshman
Only listed majors in section: BUSADM:MKT
Attributes: Online (no campus visits), EUNH
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 Hours Arranged ONLINE