CMN 697 (01) - Seminar in Rhetorical Study

Seminar/Data Visualization

Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   20  
CRN: 16005
Variable topics in rhetorical research, theory, and practice. May be repeated for different topics. Topic descriptions available in department office during preregistration. Prereq: CMN 455, CMN 456, CMN 457 and two 500-level courses, or permission.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated up to 1 times.
Equivalent(s): CMN 697H
Only listed campus in section: Durham, Manchester
Classes not allowed in section: Freshman
Attributes: Writing Intensive Course
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 TR 2:10pm - 3:30pm NESM 316
Additional Course Details: 

Diagram showing factor correlation with notes

Schools track learning using dashboards. Police departments monitor bias in arrest patterns. Businesses predict risk and reward. To do this, they use distance, lines, shape, and color to tell stories about success, danger, and opportunity.

This course is a primer in those practices. You will see how graphs, charts, and dashboards focus attention on critical relationships. You will draw on data from businesses and non-profits to design and present actionable analyses. Specifically, you will practice demonstrating proportional and comparative magnitude, change over time, correlation, and predictive probability.

Move beyond static percentages and rates of return. Practice culling data, summarize and show trends, speak to peers and bosses about upcoming decisions and strategic considerations, using the combined power of factual information, rhetorical analysis, and visual framing.


Knaflic, C. N. (2015) Storytelling with Data. Wiley: ISBN: 978-1119002253. Knaflic, C. N. (2020). Storytelling with Data: Let's Practice. Wiley. ISBN: 978-1119621492. Wexler, S., J. Shaffer, & A. Coatgreave (2017). The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios. Wiley. ISBN: 978-1119282716.