SPST 564 (01) - Introduction to Sport Marketing

Intro to Spt Mkt

Durham   Health & Human Services :: Sport Studies
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 15350
An introductory study of sport marketing, which includes the basic principles, key scholars, relevant scholarship, and necessary experiential elements to aid students in understanding the discipline's applied and academic aspects. This course will introduce traditional marketing concepts as well as focus on the marketing of sport and through sport.
You must sign up in the Dept Office before registering through WEBCAT.
Only listed majors in section: KIN:SPORT ST, SPORT MGT&LDRSP, SPORT STUDIES
Instructors: Zachary Scola

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 MW 2:10pm - 3:30pm NHH G44

Booklist

Book Details
SPORT MARKETING-W/ACCESS (5TH 22)
by DEES
Required
ISBN
978149259462
PUBLISHER
HUMAN KIN
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