MKTG 530 (02) - Survey of Marketing

Survey of Marketing

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   50  
CRN: 15318
Built-in-Books Fee: $46.25 
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
You must sign up in the Dept Office before registering through WEBCAT.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Only listed campus in section: Durham
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSADM:STU, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: John Baxter

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 T 5:10pm - 8:00pm PCBE 165

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158