CA 531 (M1) - History and Organization of Advertising

Hist & Organizatn Advertising

Credits: 4.0
Term: Fall 2021 - UNHM Credit (15 weeks) (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   18  
CRN: 15121
Examines the development of advertising in historical context, focusing on the evolving structure and function of advertising agencies, market research practices, advertising design, anthropological approaches to advertising and consumer culture, and contemporary policy issues. Prereq: CMN 455 or permission.
You must sign up in the Dept Office before registering through WEBCAT.
Instructors: Jeffrey Klenotic

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 R 1:01pm - 3:50pm PANDRA P361

Booklist

Book Details
SOCIAL COMMUNICATION IN ADVERTISING (4TH 18)
by LEISS
Required
ISBN
978113809456
PUBLISHER
TAYLOR
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