ADMN 864 (01) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Fall 2021 - E-term II (10/18/2021 - 12/14/2021)
Class Size:   30  
CRN: 14988
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Instructors: Ludwig Bstieler

Times & Locations

Start Date End Date Days Time Location
10/18/2021 12/14/2021 T 5:40pm - 9:15pm PCBE 215

Booklist

Book Details
WINNING AT NEW PRODUCTS (REV 17)
by COOPER
Required
ISBN
978046509332
PUBLISHER
HACHETTE B
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