New Product Development
Durham
Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online with some campus visits, EUNH
Credits: 3.0
Term: Fall 2021 - E-term II (10/18/2021 - 12/14/2021)
Grade Mode: Letter Grading
Term: Fall 2021 - E-term II (10/18/2021 - 12/14/2021)
Grade Mode: Letter Grading
Class Size:
30
CRN: 14988
CRN: 14988
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Instructors: STAFF
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
10/18/2021 | 12/14/2021 | Hours Arranged | ONLINE | |
10/30/2021 | 10/30/2021 | S | 9:10am - 12:30pm | PCBE 215 |
11/20/2021 | 11/20/2021 | S | 9:10am - 12:30pm | PCBE 215 |