ADMN 865 (2ON) - Digital Marketing

Digital Marketing

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Fall 2021 - E-term II (10/18/2021 - 12/14/2021)
Class Size:   40  
CRN: 14401
As technology has changed, so have the ways consumers acquire information about goods and services. Marketers must be able to engage with their customers via a variety of digital platforms. This course develops the digital marketing skills that will enable success in today's marketing environment. We cover a number of topics including (but not limited to) website and search engine optimization, email marketing, social media, paid search, mobile marketing, customer persona development, and influencer marketing.
Only listed majors in section: ANALYT DS CERT, ANALYTICS, ANALYTICS CERT, ANALYTICS PP, BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
10/18/2021 12/14/2021 Hours Arranged ONLINE