Mktg Recreation
Durham
Health & Human Services :: Recreation Management & Policy
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:
30
CRN: 13417
CRN: 13417
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency. Prereq: RMP 490. Permission required. RMP Majors Only.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): RMP 665
Only listed majors in section: RMP:OTDR LDR&M, RMP:PROG&EV MGT, RMP:THERAP REC
Instructors: Sean McLaughlin
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
8/30/2021 | 12/13/2021 | TR | 9:40am - 11:00am | PETT G02 |