RMP 559 (01) - Marketing the Recreation Experience

Mktg Recreation

Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 13417
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency. Prereq: RMP 490. Permission required. RMP Majors Only.
You must sign up in the Dept Office before registering through WEBCAT.
Equivalent(s): RMP 665
Only listed majors in section: RMP:OTDR LDR&M, RMP:PROG&EV MGT, RMP:THERAP REC
Instructors: Sean McLaughlin

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 TR 9:40am - 11:00am PETT G02