MKTG 752 (03) - Marketing Research

Marketing Research

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 12521
Understanding fundamental concepts, tools, and methods used in conducting a marketing research study. Taking general managerial problems and structuring them in terms of specific questions amenable to research. Developing a competence in designing and conducting common qualitative and quantitative research (e.g., survey research). Students will learn various statistic techniques commonly used in marketing research and be able to use these analyses to provide managerial recommendations. Prereq: ADMN 585 or HMGT 600.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): ADMN 752
Only listed campus in section: Durham
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Rebecca Toppin

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 T 5:10pm - 8:00pm HS 108