MKTG 763 (02) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 11852
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry. Prereq: ADMN 585 or HMGT 600. Pre- or Coreq: ADMN 580.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Alex LaBrecque

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 TR 11:10am - 12:30pm NESM G13