ADMN 960 (02) - Marketing/Building Customer Value

Marketing/Customer Value

Durham   Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Fall 2021 - E-term II (10/18/2021 - 12/14/2021)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 11407
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Only listed majors in section: BUSINESS ADMIN
Instructors: STAFF

Times & Locations

Start Date End Date Days Time Location
10/18/2021 12/14/2021 TR 10:20am - 12:30pm PCBE 215