Consumer/Buyer Behavior
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:
30
CRN: 10856
CRN: 10856
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
You must sign up in the Dept Office before registering through WEBCAT.
Only listed campus in section: Durham
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 8/30/2021 | 12/13/2021 | MW | 3:40pm - 5:00pm | PCBE G59 |