MKTG 753 (01) - Consumer/Buyer Behavior

Consumer/Buyer Behavior

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Fall 2021 - Full Term (08/30/2021 - 12/13/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 10427
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice. Prereq: ADMN 585 or HMGT 600. Writing intensive.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Attributes: Writing Intensive Course
Instructors: Bruce Pfeiffer

Times & Locations

Start Date End Date Days Time Location
8/30/2021 12/13/2021 MW 2:10pm - 3:30pm PCBE G85