MKTG 530 (1ON) - Survey of Marketing

Survey of Marketing

Durham   Paul College of Business&Econ :: Marketing
Course Delivery Method: Online (no campus visits), EUNH
Can be taken by students who are remote.
Credits: 4.0
Term: Summer 2021 - Summer Session I (05/24/2021 - 06/25/2021)
Class Size:   40  
CRN: 70949
Built-in-Books Fee: $46.25 
Focuses on marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. For business administration minors and non-business administration majors.
Equivalent(s): MKTG 550
Mutual Exclusion : ADMN 585, HMGT 600
Classes not allowed in section: Freshman
Majors not allowed in section: BUSADM:ACCT, BUSADM:ES, BUSADM:FINANCE, BUSADM:INFSYSAN, BUSADM:INTL, BUSADM:MGT, BUSADM:MKT, BUSINESS ADMIN, HOSPITALITY MGT, UNDECLARED PAUL
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/24/2021 6/25/2021 Hours Arranged ONLINE

Booklist

Book Details
MARKETING (LOOSELEAF) (7TH 20)
by GREWAL
ISBN
978126042825
PUBLISHER
MCG

Required text: Grewal and Levy, Marketing. Edition 7e. 2019. McGraw-Hill, New York Note: This text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text ($43.75). Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses.

Find Books for MKTG 530 (1ON) - Survey of Marketing at the UNH Bookstore.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158