ADMN 864 (1ON) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Summer 2021 - E-term V (05/24/2021 - 07/16/2021)
Class Size:   40  
CRN: 70824
Provides a practical introduction to the process of designing and marketing new products. Covers the major phases of market-focused product development from idea to launch, including opportunity identification and market definition, customer research and product concept development, pre-marketing testing and launch marketing. Presents proven approaches and techniques used in new product development. Allows student teams to apply lessons to the development and testing of new product concepts. Pre- or Co-req: ADMN 960.
Only listed majors in section: BUSINESS ADM M, BUSINESS ADM OL, BUSINESS ADM PT, BUSINESS ADMIN
Instructors: Ludwig Bstieler

Times & Locations

Start Date End Date Days Time Location
5/24/2021 7/16/2021 Hours Arranged ONLINE

Booklist

Book Details
WINNING AT NEW PRODUCTS (REV 17)
by COOPER
Required
ISBN
978046509332
PUBLISHER
HACHETTE B
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