MKTG 760 (4ON) - International Marketing

International Marketing

Durham   Paul College of Business&Econ :: Marketing
Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2021 - Summer Session IV (06/28/2021 - 07/30/2021)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70523
Built-in-Books Fee: $59.99 
Environmental factors affecting international trade: culture and business customs, political and legal factors and constraints, economic and technological development, and the international monetary system. Integration of these with the marketing management functions of market research and segmentation; product, promotion, distribution, and pricing decisions. Prereq: ADMN 585 or HMGT 600.
Equivalent(s): ADMN 760
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
6/28/2021 7/30/2021 Hours Arranged ONLINE
Additional Course Details: 

This course is open to all UNH students who have taken MKTG 530 or MKTG 550.    If any questions, contact Audrey.Ashton-Savage@unh.edu

Booklist

Required text: Global Marketing by Warren J. Keegan and Mark C. Green, 10th edition, Pearson, 2020. Note: This text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text. Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses. Students who opt out of the First Day access program can obtain the text at the UNH Bookstore.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158