MKTG 763 (1ON) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Marketing
Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2021 - Summer Session I (05/24/2021 - 06/25/2021)
Class Size:   40  
CRN: 70398
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry. Prereq: ADMN 585 or HMGT 600. Pre- or Coreq: ADMN 580.
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Goksel Yalcinkaya

Times & Locations

Start Date End Date Days Time Location
5/24/2021 6/25/2021 Hours Arranged ONLINE

Booklist

Book Details
PRINCIPLES OF MARKETING ENGINEERING (3RD 17)
by LILIEN
Required
ISBN
978098576482
PUBLISHER
DECISIONPR
Find Books for MKTG 763 (1ON) - Marketing Analytics at the UNH Bookstore.