ADMN 585 (2ON) - Marketing

Marketing

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Online (no campus visits), EUNH
Credits: 4.0
Term: Summer 2021 - Summer Session IV (06/28/2021 - 07/30/2021)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 70190
Built-in-Books Fee: $46.25 
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. Prereq: ADMN 400; ECON 401.
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
6/28/2021 7/30/2021 Hours Arranged ONLINE
Additional Course Details: 

This course is totally on-line and asynchronous, meaning there is no specific time that students need to be on-line.    The assignments can be done any time during each week that students find convenient.   If there are any questions, contact the instructor at Audrey.Ashton-Savage@unh.edu

 

Booklist

Required text: Grewal and Levy, Marketing. Edition 7e. 2019. McGraw-Hill, New York Note: This text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text ($43.75). Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158