ADMN 585 (1ON) - Marketing

Marketing

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Online (no campus visits), EUNH
Can be taken by students who are remote.
Credits: 4.0
Term: Summer 2021 - Summer Session I (05/24/2021 - 06/25/2021)
Class Size:   40  
CRN: 70090
Built-in-Books Fee: $46.25 
Covers marketing as the process of planning and developing goods and services to satisfy the needs of target customers: consumers, other businesses, institutions. Focus on how marketing contributes to the firm's goals through product planning, pricing, promotion, and distribution policies, through both digital and traditional channels. Open to PAUL majors only. Prereq: ADMN 400; ECON 401.
Mutual Exclusion : HMGT 600, MKTG 530, MKTG 550
Only listed colleges in section: Paul College of Business&Econ
Classes not allowed in section: Freshman
Instructors: Audrey Ashton-Savage

Times & Locations

Start Date End Date Days Time Location
5/24/2021 6/25/2021 Hours Arranged ONLINE

Booklist

Book Details
MARKETING (LOOSELEAF) (7TH 20)
by GREWAL
ISBN
978126042825
PUBLISHER
MCG

Required text: Grewal and Levy, Marketing. Edition 7e. 2019. McGraw-Hill, New York Note: This text is included in the First Day inclusive access program. Students’ tuition bill includes the cost of this text (approximately $43.75). Students have been assessed this as a course charge and will have access to this e-book via Canvas for a period of five years. Unlike other course charges, students do have the choice of opting-out before the semester deadline for adding/dropping courses.

Find Books for ADMN 585 (1ON) - Marketing at the UNH Bookstore.

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158