PPOL 722 (01) - Media Strategy and Communication

Media Strategy Communication

Durham   Miscellaneous :: Public Policy
Credits: 4.0
Term: Spring 2021 - Full Term (02/01/2021 - 05/11/2021)
Grade Mode: Letter Grading
Class Size:   5  
CRN: 57339
In this course, we will introduce contemporary media strategies and learn how to use them to influence public policy. We will focus on: Recognizing the dynamics of the news cycle and how to identify opportunities in a saturated media landscape; Developing a message and a strategy to convey the message; Writing to advance a message in different media; Verbal skills to deliver a policy message via TED talk, panel or news conference; Nuance and differences when interacting with TV, radio, print, and social social; Introducing and practicing interview skills for TV, video, radio, print, and online media; and Understanding the power of image and authenticity.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Instructors: Michael Nikitas

Times & Locations

Start Date End Date Days Time Location
2/1/2021 5/11/2021 F 10:10am - 1:00pm KEND 205