MKTG 763 (2SY) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Marketing
Online Course Delivery Method: Scheduled meeting time, Online (no campus visits), EUNH
Credits: 4.0
Term: Spring 2021 - Full Term (02/01/2021 - 05/11/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 57325
Marketing Analytics introduces students to the fascinating world of marketing analytics. It provides a broad perspective on product, consumer, marketing-mix, and digital analytics areas. It blends the art and science of marketing and orients students to the systematic use of data and empirical models, which enhance the decision-making of a company about its customers, competitors, and the industry. Prereq: ADMN 585 or HMGT 600. Pre- or Coreq: ADMN 580.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Anja Paulsen

Times & Locations

Start Date End Date Days Time Location
2/1/2021 5/11/2021 MW 11:10am - 12:30pm ONLINE