Term: Spring 2021 - E-term III (01/19/2021 - 03/12/2021)
Grade Mode: Letter Grading
Times & Locations
|Start Date||End Date||Days||Time||Location|
|1/19/2021||3/12/2021||W||5:40pm - 9:15pm||PCBE 225|
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.