Topics/Consumer Behavior
Durham
Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Spring 2021 - E-term III (01/19/2021 - 03/12/2021)
Grade Mode: Letter Grading
Term: Spring 2021 - E-term III (01/19/2021 - 03/12/2021)
Grade Mode: Letter Grading
Class Size:
30
CRN: 56323
CRN: 56323
Special Topics; may be repeated. Pre- and co-requisite courses vary. Please consult time and room schedule for the specific 898 topics section you are interested in for details.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Repeat Rule: May be repeated up to 4 times.
Instructors: STAFF
Times & Locations
| Start Date | End Date | Days | Time | Location |
|---|---|---|---|---|
| 1/19/2021 | 3/12/2021 | W | 5:40pm - 9:15pm | PCBE 225 |
Additional Course Details:
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.