ADMN 898 (P03) - Topics

Topics/Consumer Behavior

Durham   Paul College of Business&Econ :: Administration
Credits: 3.0
Term: Spring 2021 - E-term III (01/19/2021 - 03/12/2021)
Class Size:   30  
CRN: 56323
Special Topics; may be repeated. Pre- and co-requisite courses vary. Please consult time and room schedule for the specific 898 topics section you are interested in for details.
You must sign up in the Dept Office before registering through WEBCAT.
Repeat Rule: May be repeated up to 4 times.
Instructors: Bruce Pfeiffer

Times & Locations

Start Date End Date Days Time Location
1/19/2021 3/12/2021 W 5:40pm - 9:15pm PCBE 225
Additional Course Details: 

Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to understand and influence consumer choice.