ADMN 863 (3SY) - Marketing Analytics

Marketing Analytics

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Scheduled meeting time, Online (no campus visits), EUNH
Credits: 3.0
Term: Spring 2021 - E-term III (01/19/2021 - 03/12/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 56152
Marketing Analytics is the art and science of developing and utilizing quantitative marketing decision models to plan, implement, and analyze marketing strategies and tactics. The course is primarily designed for graduate students who have already acquired basic data analysis skills as well as principles of marketing. Using marketing cases and related exercises tied to Marketing Engineering for Excel (ME-EL), students will develop marketing plans in various decision contexts. Specifically, this course will introduce a wide variety of quantitative models to improve marketing decision making in such areas as market response, customer segmentation/targeting, product/brand positioning, new product development, and allocation of marketing mix expenditures. Prereq: ADMN 960.
You must sign up in the Dept Office before registering through WEBCAT.
Instructors: Moein Khanlari

Times & Locations

Start Date End Date Days Time Location
1/19/2021 3/12/2021 R 5:40pm - 9:15pm ONLINE