ADMN 860 (4ON) - International Marketing

International Marketing

Durham   Paul College of Business&Econ :: Administration
Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Spring 2021 - E-term IV (03/22/2021 - 05/13/2021)
Grade Mode: Letter Grading
Class Size:   40  
CRN: 54691
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization. Pre- or Coreq: ADMN 960.
You must sign up in the Dept Office before registering through WEBCAT.
Only listed programs in section: Business Administration MBA
Instructors: Billur Akdeniz Talay

Times & Locations

Start Date End Date Days Time Location
3/22/2021 5/13/2021 Hours Arranged ONLINE