International Marketing
Durham
Paul College of Business&Econ :: Administration
Online Course Delivery Method: Online (no campus visits), EUNH
Credits: 3.0
Term: Spring 2021 - E-term IV (03/22/2021 - 05/13/2021)
Grade Mode: Letter Grading
Term: Spring 2021 - E-term IV (03/22/2021 - 05/13/2021)
Grade Mode: Letter Grading
Class Size:
40
CRN: 54691
CRN: 54691
This course examines marketing practices in a global environment. The course assumes familiarity with marketing management and utilizes this as a base to develop insights and understanding in an international context. Special emphasis is placed on how to develop global marketing strategies, adaptation of marketing execution (communications, products, pricing, channels), and multinational and global structuring of the marketing and sales organization. Pre- or Coreq: ADMN 960.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Only listed programs in section: Business Administration MBA
Instructors: STAFF
Times & Locations
Start Date | End Date | Days | Time | Location |
---|---|---|---|---|
3/22/2021 | 5/13/2021 | Hours Arranged | ONLINE |