MKTG 757 (02) - Integrated Marketing Communication

Integrated Marketng Communictn

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2021 - Full Term (02/01/2021 - 05/11/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 54125
Built-in-Books Fee: $43.75 
Provides balanced coverage of all marketing communication tools: advertising, sales promotion, public relations, direct marketing, personal selling, POP, packaging, sponsorships, licensing, and customer service. Emphasizes the integration of these tools to send target audiences a consistent, persuasive message that promotes the organization's goals. Prereq: ADMN 585 or HMGT 600.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed colleges in section: Paul College of Business&Econ
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:MKT, HOSPITALITY MGT, HOTEL&HOS MGT
Instructors: Justin Pomerance

Times & Locations

Start Date End Date Days Time Location
2/1/2021 5/11/2021 TR 3:40pm - 5:00pm HORT 204

Books and Course Materials: This course section is participating in UNH’s Built-in-Books and Course Materials program which offers materials at below market rates. Information about this program can be found at this link: https://td.unh.edu/TDClient/KB/ArticleDet?ID=2158