RMP 559 (01) - Program and Event Marketing

Program and Event Marketing

Online Course Delivery Method: Rotational Attendance
Credits: 4.0
Term: Spring 2021 - Full Term (02/01/2021 - 05/11/2021)
Grade Mode: Letter Grading
Class Size:   32  
CRN: 54013
This course prepares students to apply marketing principles and strategies to recreation programs and events, including procedures for developing marketing plans for recreation and event organizations. Course content includes planning the marketing mix, with a focus on the recreation or event product, price, place, and promotion. The course covers the application of marketing and communication strategies delivered through social and audio-visual media. The culminating project consists of a marketing and communication plan for a recreation/leisure service agency. Prereq: RMP 490. Permission required. RMP Majors Only.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Equivalent(s): RMP 665
Only listed colleges in section: Health & Human Services
Classes not allowed in section: Freshman
Only listed majors in section: RMP:OTDR LDR&M, RMP:PROG&EV MGT, RMP:THERAP REC
Instructors: Lauren Ferguson

Times & Locations

Start Date End Date Days Time Location
2/1/2021 5/11/2021 MW 2:10pm - 3:30pm HORT 204