MKTG 764 (02) - New Product Development

New Product Development

Durham   Paul College of Business&Econ :: Marketing
Credits: 4.0
Term: Spring 2021 - Full Term (02/01/2021 - 05/11/2021)
Grade Mode: Letter Grading
Class Size:   30  
CRN: 52676
Tactical and strategic issues concerned with the development and marketing of product and service innovations. Equips students with the concepts, tools, and approaches useful in the development, management, and marketing of products and services. Provides an integrated experience of the process of uncovering customer problems, understanding these problems, and providing superior solutions. Prereq: ADMN 585 or HMGT 600.
Department Approval Required. Contact Academic Department for permission then register through Webcat.
Only listed campus in section: Durham
Only listed classes in section: Junior, Senior
Only listed majors in section: BUSADM:ES, BUSADM:MKT
Instructors: Diane Devine

Times & Locations

Start Date End Date Days Time Location
2/1/2021 5/11/2021 MW 3:40pm - 5:00pm PCBE 115